Blog — JLFG Communications

A Year of Travel and an “Honor” I Didn’t Expect

Alaska Airlines recently granted me MVP Status. I was surprised when I received the email congratulating me.

Julia FreerNovember 19, 2024Comment

Building a Circular Future

As I looked through the dozens of events happening each day during Climate Week NY, several caught my attention.

Julia FreerOctober 10, 2024Comment

A Tale of Two Bicycles

I spent two weeks in Eugene, Oregon, this summer and rented a Trek Domane bicycle from a shop there.

Julia FreerAugust 12, 2024Comment

The Promise and the Hype of 3D Printing

I recently returned from an event billed as North America’s largest 3D printing show.

Julia FreerJuly 3, 2024 Comments

Flowers, Bees, and Cough Syrup

Illness forces us to slow down. We have to take time to stop and smell the roses.

Julia FreerMay 23, 2024 Comment

Greetings from London

This month, I took my first overseas plane flight since 2018.

Julia FreerApril 16, 2024 Comment

Is Sustainable Marketing Possible? Yes, and It Won’t Be Easy

We can’t fundamentally change the role of marketing by editing copy to include phrases like “environmentally friendly” or “saving the planet.”

Julia FreerMarch 15, 2024Comment

My Cat Has Diabetes

The first sign was when Buddy stopped eating.

Julia FreerDecember 29, 2023 Comment

Who needs eight cases of bottled water?

I saw these stacked outside the door of an apartment in Redmond, Washington.

Julia FreerNovember 22, 2023Comment

Salmon, Indigenous People, and My Work

The first dead fish I saw on the river bank alarmed me.

Julia FreerOctober 11, 2023Comment

The Benefits and Challenges of B Corp Certification

Have you heard of B Corp certification? It is becoming more and more common.

Julia FreerJune 21, 2023Comment

Why I Cancelled Hello Fresh

It was the freezer packs that pushed me over the edge.

Julia FreerMay 25, 2023Comment

Greenwashing and Other Common Mistakes

I recently ran a workshop on how organizations communicate about sustainability.

Julia FreerApril 24, 2023 Comments

Advertising, Greenwashing, and Shoe Brands to Watch

The following is an excerpt of a transcript from my interview with Alexis Eyre and Paul Randle, co-creators of the Sustainable Marketing Compass.

Julia FreerMarch 8, 2023Comment

What is a Green Team?

Green Teams focusing on food waste are helpful, but I want readers to reimagine what a corporate Green Team can accomplish.

Julia FreerFebruary 6, 2023Comment

The Engineering Code of Ethics and Sustainability

The National Society of Professional Engineers established a Code of Ethics that outlines the responsibilities of all engineers.

Julia FreerJanuary 6, 2023Comment

What is the Circular Economy?

Some people think the circular economy is about making a product or packaging recyclable. That’s far from the whole story.

Julia FreerNovember 28, 2022Comment

Repurposing Batteries—Renewable Energy and Recycling, Part 2

Last month I wrote about solar panels. This month’s topic is batteries, in particular those used to power electric vehicles (EVs).

Julia FreerNovember 20, 2022Comment

What Can We Do With Old Solar Panels?—Renewable Energy and Recycling, Part 1

My Google alert for the phrase “Material Value,” the title of my 2019 book, recently turned up an article on solar panel recycling.

Julia FreerOctober 23, 2022Comment

One Percent, 100 Percent, or Somewhere In Between?

In case you haven’t heard, Patagonia founder Yvon Chouinard announced his intention to give away the company to support climate action.

Julia FreerSeptember 21, 2022Comment