The Five Stages of Sustainability Communications divides a company’s journey into five stages, from unaware to fully engaged. If you have read the Five Stages Guide, you might wonder where your company stands. A comprehensive employee engagement assessment will give you the answer and offer suggestions for your next step. The assessment includes:

• An intake interview with key personnel in charge of sustainability, corporate social responsibility, and/or environmental health & safety.

• A customized quiz for employees to complete to gauge their awareness and involvement.

• Interviews with employees who opt into an individual conversation about their experiences.

• A website audit looking specifically at sustainability.

• A report analyzing all of the above data, revealing your company’s results, and providing suggestions to propel you to the next stage.

• A presentation to employees sharing the results of the assessment.

Please contact me if you have questions or are interested in scheduling an assessment. Pricing varies depending on company size and whether the assessment is 100% online or includes an in-person component.

In addition to or instead of the assessment, you may also be interested in the C3 program. Details for that program are on a separate page.

Quiz: Measure Your Awareness

Where does your company stand on sustainability? Do you know?

The individual version of the employee quiz is free and only requires a few minutes to complete. Take the quiz to find out your score on a scale of 1 to 5 and get advice on your best next steps.

I also offer a simple assessment that presents a customized version of the quiz to all the employees at your company. It includes a report explaining the results.

Compelling written content will help position your company in the market and attract your ideal customers.

Are you unsure what types of content you need? Keep reading to learn about your options or contact me to ask a question.

White Papers

• Typically 2000-3000 words, educating prospective customers about an industry, technology, or products.

• Showcase your company's knowledge about a topic and subtly inform them about your solution to a problem customers are facing.

• Customers enter contact information to download the content.

• Some industry newsletters feature links to white papers.

• Curious what a white paper looks like? I’ve written one called Why Manufacturers Need White Papers that I invite you to download.

Magazine and Journal Articles

• Written according to style and length guidelines in trade or business magazines.

• Feature articles (1500-3000 words) inform readers rather than promote a particular product or technology.

• The tone should be educational and the content needs to address a problem or answer a question that readers care about.

• Advertorials are paid advertisements that also inform. Similar to a feature article but without restrictions on discussing the benefits of the company's products or services as a solution to the readers' problem.

Corporate Blogs

• Blogging regularly on topics related to your industry demonstrates your knowledge.

• Blogs may be highly technical articles aimed at scientists and engineers or topics of more general interest, depending on whom you are trying to reach.

• Blogs can also share company news or promote an upcoming event.

• Length is typically 500-1500 words per blog post and frequency ranges from daily to monthly.

Case Studies

• Tell the story of how an actual customer has benefited from your company's products or services.

• Show specific "before" and "after" data or images and include quotes from customers.

• Range from a paragraph to a page or more, depending on the complexity of the story.

Reports

• Content, style, and length depend on the type of the report and its purpose.

• Includes sustainability reports, company annual reports, reports to funding agencies, and technical marketing reports.

Most of my clients work within manufacturing industry supply chains. The materials you use to make your products, where you source materials, how you process them, and how you handle waste are critical pieces of your sustainability strategy.

I offer a series of workshop programs based on content from my book Material Value: More Sustainable, Less Wasteful Manufacturing of Everything from Cell Phones to Cleaning Products. Possible topics include:

• Plastics: Wonder Materials or Global Disaster?

• Light and Heavy Metals

• Chemicals: the Helpful and the Harmful

• Reining in Excess Waste and Rethinking Recycling

• Tackling the E-waste Monster

These programs are suitable for teams of employees working in product design, procurement, R&D, and marketing.

Each workshop program includes two hour-long sessions delivered via videoconference. The first session is primarily a presentation to build employees’ awareness and knowledge about the topic. It will include time for Q&A. The second session is a discussion to brainstorm ideas about how to implement the learning from the first session.

A strategy session with the primary contact at your company is included with every workshop program. We will discuss how to best tailor the content to meet your needs.

There is also an option to include a bulk order of Material Value for all participating employees, either as digital downloads or signed paperbacks. (Note: digital is more environmentally friendly and easy to distribute to employees regardless of location.)

Please contact me to discuss specifics and determine which topics will best help your company move forward with a more environmentally sustainable approach to materials sourcing, use, and disposal.

How I Work

• I work as an independent contractor for businesses and government agencies. I am based in Washington state but do most of my work remotely with clients in various cities, states, and countries.

• Fees are per project or program for all my services. Contact me for a custom quote based on the scope.

• I would love to help you communicate your story so that it resonates with your audience and attracts your ideal customers. Let’s schedule a free phone consult to discuss your needs. Please click the button below to get the conversation started.